Evidence-based recommendations for strategic communication efforts for shorebird conservation

Effective public engagement is necessary to reverse the decline of global shorebird populations. Despite recognition of the importance of social science for achieving conservation outcomes, there is limited social science research informing shorebird conservation communications. Strategic communication techniques exist that could support the shorebird community in effectively engaging people in shorebird conservation. In this article, we outline the key steps of a strategic communication framework so that they are readily accessible for the shorebird community. Where possible, we apply literature from research specific to shorebird conservation issues, and when not, we provide our own examples. As found in the field of ecology, the strategic communication process involves planning, implementation, and evaluation, so the framework may already be familiar to shorebird researchers. By applying evidence-based communications strategies, shorebird researchers can better identify desired outcomes, quantify progress toward conservation goals, and maximize the efficacy of shorebird conservation programs.